Systems and marketing

Hey, it’s Hazem.

If you're in the hospitality business, this might be something you relate to.

When I was in Amsterdam, I met a guy who (after a while) pitched me a Property Management System (PMS) for hospitality. Totally unexpected. One moment we were talking casually, the next I brought up how hotels and rentals in Amsterdam use PMS systems to manage bookings, payments, and guest experiences.

But here's the interesting part: a PMS system is the pillar; it keeps your operations smooth and your sales organized. But it doesn’t actually bring you more customers.

Systems help you sell. Marketing multiplies the sales.

Most small business owners believe software or tools are enough, but if you’re not running local business marketing campaigns, you’re invisible.

If no one knows you exist, your PMS is just sitting there, waiting for bookings.

That’s why hospitality marketing, in a place like Amsterdam matters so much.

When I was in the city, I noticed something funny: tourists weren’t walking up to people asking “where’s the best café around here?”

They were glued to their phones searching something like:

• “Best hotels in Amsterdam”

• “Top cafés in Jordaan”

• “Vacation rental Amsterdam”

And if you don’t show up there, you don’t exist to them.

The businesses that win in Amsterdam are the ones that combine both:

• Systems like PMS software to keep operations efficient.

• Digital marketing in Amsterdam to fill those systems with demand.

That’s how growth happens.

Lesson here: a PMS system is a pillar in hospitality, but only marketing creates the success. Selling is step one, marketing is what multiplies it.

If your hospitality business in Amsterdam (or Utrecht) wants both visibility and scalability, let’s talk. My team helps businesses grow with websites, localized SEO, and social media marketing in Amsterdam that bring customers straight to your door.

Until next time,

Hazem

PS: Localized content is one of the most underrated tools. Just like blogs titled “Top 5 Restaurants in Amsterdam” attract search traffic, your content should position you right where your customers are looking. That’s how local SEO brings real customers.

PSS: If you’re running a café, hotel, or rental in Amsterdam and want more bookings, better visibility, and the right systems to handle them, we can help. We’ll make sure your business is seen and ready.